Being in charge of Social Media can be fun and incredibly rewarding, I noticed the Novotel Nottingham Derby earlier this year received a blog post, twitter campaign and instagram post by a blogger who stayed at the hotel.

This was a pre planned attempt to increase social awareness of the Hotel, and the blogger, but the conversation that came from it even boosted the Instagram post to the attention of the verified national Novotel UK Instagram account .

I don’t have figures or stats from the total exposure for the stay within the hotel for both the brand, hotel and blogger… but what a delightful, delightful way to use Social Media to boost followers and bring the hotel into the millennial eyes.

(Even vlogged too below)

Credit: Hayley of Life Through TSG  


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